six business tips to stay ahead of the game in 2025

1) Amp up your digital presence

Start with your Website: You can use platforms like Squarespace or Wix to create a mobile-friendly site easily. Don’t forget key pages like Services, About Us, Contact Us & Testimonials.

Prioritise Local SEO: Put simply, Search Engine Optimisation or SEO is the art of getting your business higher on internet search results. Do your research and enter lots of local keywords like “emergency locksmith in [your area].” You can also invest in Pay-Per-Click (PPC) campaigns targeting terms like “locksmith near me” to appear at the top of search results.

Authentic Social Media: Facebook and Instagram are must-haves in 2025; plenty of people find businesses this way. Simply be authentic and share your work. Hashtags like #AustralianLocksmith can help boost visibility. Likewise, tag LSC on your Instagram story, and we’ll do our best to reshare your work on our page.

2) Be an early adopter to new technology
In Australia, consumer expectations are trending towards electronic and more intelligent solutions. By adapting, you can both future-proof your business and upsell customers with additional items or bundles.

Smart Locks: Growing by 7.71% year on year, locksmiths who capitalise on this industry are set to excel, with the average profit earned from a smart lock installation in 2025, far exceeding that of a mechanical lockset.

CCTV & Alarms: Are always popular add-ons. By adding these skills to your repertoire, you can become a one-stop-shop security professional.

Fogging Systems: With brands like Enforcer Systems recently going viral, more & more customers are asking for fogging systems, and installers are hard to find!

Access Control: Access control systems like Salto, HID & CS Technologies can help your business unlock bigger commercial projects.

3) leverage reviews & referrals
In 2025, authenticity and trust are key!

Ask for Reviews: After completing a job, send a follow-up email or SMS asking customers to leave a review on Google.

Show Off Testimonials: Feature positive reviews prominently on your website and social media; this will help build trust with prospective new clients! Even a few positive words from one of your regular clients goes a long way!

Incentivise Customer Referrals: Why not offer an incentive for every successful referral?

4) Automate with an up-to-date key machine
Upgrading to a modern Silca key machine can automate and speed up key-cutting tasks. This frees up time for you and your team to focus on other jobs.

Silca offers a range of machines to suit businesses of all sizes. Your local LSC representative can guide you through the options, arrange a handson demo, and provide on-site training to get your team up to speed.

Plus, LSC’s Technical Support team is always here to help. Our in-house experts handle calibration, repairs, and refurbishment, ensuring your machines perform at their best.

5) level up your signage & branding
Boosting your signage and branding is a powerful way to make your business stand out in the local community.

In-House Coining & Etching: We can laser etch your logo onto padlocks and cylinders, and coin it onto keys, creating a memorable touch for your customers.

Vehicle Branding: We recommend using bold, minimal and eye-catching messaging and adding an element that links you to your local community. Don’t be afraid to use QR codes; they are more effective than typing your full web address!

Showroom Signage: Need help with showroom signage in your shop? Our design team is ready to help. Reach out to us, and we can help give your shop a fresh, professional update.

6) meet market demands by investing in training
In the fast-changing security industry, training is the key to staying competitive.

LSC’s TechEd Training Division offers online and hands-on courses for all skill levels. Trainers travel across LSC’s national network, delivering certifications in smart locks, CCTV, alarms, and more. These short courses fit easily into your busy schedule while simultaneously boosting your profitability.

LSC also provides online resources like video tutorials and guides to help you master electronic security systems and grow your business.

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Six Business Tips to Stay Ahead of the Game in 2025

six business tips to stay ahead of the game in 2025

1) Amp up your digital presence

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